My Photo

Contact

  • Email Address:
  • Website: http://twitter.com/francishopkins

One-Line Bio

A PR & social media marketing expert.

Biography

Most recently I managed global corporate communications for VoIP platform provider BroadSoft, helping the company become market leader and expand its market reach to include Web 2.0 applications.

My accomplishments for BroadSoft include:
• Launched & established the company’s presence in Germany, China, Japan and Bangladesh. Used expertise and media knowledge to aid sales teams in emerging & leading markets.
• Redeveloped a customer event in Korea with 25 attendees into an industry-wide affair with over 200 C-level executives. ROI was realized within 3 months.
• Launched the company's Web 2.0 strategy, raised BroadSoft’s profile among developers and Silicon Valley bloggers, and extended the brand to YouTube, Facebook, LinkedIn, photo sites, company blogs, etc. Media coverage included TechCrunch and WSJ.com.
• Won 12 awards in one year for the company and its product, including honors from Deloitte, Inc. Magazine and Northern Virginia Tech Council.

My approach to PR & marketing includes using Search Engine Optimization and Social Media to raise the profile of voice & high-tech companies and their solutions.

For my clients, my mission is to build their brand using public relations and the reach of the Web to make their product/service/solution the most obvious choice for customers and partners.

Interests