News announcements distributed via a reputable wire service and with social media aspects can appear on multiple websites and end up in prospects’ Google searches. Web savvy companies also post all of their news announcements on their own websites.
But many overlook the preference of Internet users to have information pulled to them rather than pushed at them. These users’ preference can be addressed using syndicated feeds. Adding a RSS (Really Simple Syndication) or other type of feed to your site allows people who want to stay abreast of happenings with your company to get automatic alerts when you update content on the corporate site, add news announcements or make a new blog posting.
People know a feed is available on your site when they see the orange RSS icon or other feed logos. Provide multiple feed options instead of forcing users to choose a syndicated feed they do not already use.
Some popular feeds are:
· MyYahoo
For do it yourselfers, here’s a “How to” for building and using a RSS feed.
Intel does a good job using RSS in a way that allows readers to decide what specific content they want to follow. Given the ease of setting up RSS on your site, take advantage of syndicated feeds today to expand the reach of your PR.
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