I am no webmaster. Ten years ago I played around with building web pages. But that was so I could understand the inner workings of web pages in order to be a better marketer.
Apparently, the fact that I am not a webmaster was evident in the design and layout of my blog. Apparently, the design of my blog was an embarrassment to my friends, colleagues and even my children – if you believe my ex-wife, who is a website developer and designer.
My talents lie in public relations and employing social media to promote ideas, products, solutions and companies. I can write—which is important in blogging—but cannot design.
The aesthetic appeal of a blog lends credibility to the author. Clean, inviting page design or compelling images have lured me to read an unfamiliar blogger’s post.
So I employed my critical yet talented ex-wife to re-design my blog.
How many times have you taken on a task for which you lack the skill set? Maybe you created a newsletter and focused on the content but not the look and feel. Maybe you launched a cool-looking website that has confusing navigation or lacks well-written content that explains what you do. Maybe you put out a press release and wondered why no media wrote about your company.
Knowing what you’re good at is critical to success. But knowing what you suck at is just as important. There is someone who loves creating whatever it is that you suck at doing.
Every home improvement do-it-yourself expert urges us to “Use the right tool for the job.” In business, the motto should be “Use the right talent for the job.”