Just like many bloggers and online journalists, analysts are turning to social media tools to engage directly with their industry audiences. With growing frequency, I get requests from analysts via DM on Twitter or a message on Facebook for more info on a company press announcement or for access to a customer.
Figuring our which of your industry’s analysts are using social media sites can be a tedious web-search task. But thanks to SageCircle, you can find the Twitter handle for analysts representing research firms from Analysis Mason to ZapThink.
Twitter is not a substitute for analyst briefings or picking up the phone and calling the researcher who follows your company. Twitter is another tool you can use to monitor what analysts are covering, while sharing with them tidbits and news updates about your company.
Check out SageCircle’s Twitter Directory of Analysts: https://tinyurl.com/SageDirectory.